Apericots

Okay…so we have a cute little ape as our Apericots mascot.  The problem is that we don’t know what to call him?  We also need to create his personality. His/Her image  is already one of the “best sellers” but we don’t know what to call him/her.  We just keep referring to him/her as “our ape”,  which just isn’t fair.  He deserves a clever name.

We also feel that we need to define his personality.  One person said that they envision the Ape’s personality as described below:

“He is a vegetarian. He likes modern composition and toned down colors. We think he might be colorblind but is too embarrassed to say so. He knows sign language and Spanish but not much else.”

Tell us what you think.  What should we name him/her?  What is the Ape’s personality?  Respond to this post with your ideas.  The best idea (as determined by our astute panel of creative judges) will receive a $25 gift certificate to www.apericots.com. Hurry, the poor little guy needs a name and identity.

Nowadays when a company opens their doors they use the fancy phrase “we have launched”.  I’m not sure where that phrase came from?  It used to be that you would use phrases like “Grand Opening” or “Now Open” but those terms are “so 90′s”.  Either way,  we are “open”.  We are “live”.  We have “launched”.

“Launching” conjurers up images of a NASA space shuttle firing up it’s engines and rocketing away to the moon where astronauts can bounce around in their fancy space suits.  As we begin our journey “post-launch” we are excited to have you on board with us in our journey to the planet of the Apericots…I mean, planet Apericots where every thing is customized, organic, and hip.  No ugly martians here.  Just cute little kids wearing some of the coolest eco-friendly stuff out there.

In celebration of our “launch” our designers created one of the coolest astronaut designs we’ve ever seen.  Now through the end of the month (until September 30th) you can purchase a pre-designed Astronaut onesie or shirt for 20% off. This offer is valid on the organic American Apparel onesies and shirts. You choose the color you want and the size you want.  Take a look…and thank you for the support in helping us “launch”.  Oh, and because we love you, the “free shipping on orders over $20″ applies to the Astronaut clothing as well.  Enjoy!

Link to Promotional Short Sleeve Astronaut Onesie

Maybe she's upset because she didn't get to wear her cupcake Apericots shirt?

Before you had kids did you ever see a child throwing a fit at the store and promise yourself that you would never allow your kids to do that?  How naive were we?  Here at Apericots we are a group of idealist parents who made those same promises; however, we understand that real life parenting doesn’t happen quite like those blasted parenting books promise.   We don’t try to do “everything” but we do try to do the “small things” to make a difference.  That way, when our kids are throwing their fits we can make ourselves feel better by thinking the following thoughts:

“I’m a responsible parent.  My child is wearing 100% certified organic clothing from Apericots.  Hopefully the judgmental shoppers understand that even though they think I’m embarrassed right now, I’m really calm and collected because I love my child and mother earth enough to dress my screaming child in custom, organic, eco-friendly, and hip clothing.

“That custom shirt that I designed is looks so cute on my little stink…maybe they’ll notice my masterpiece that I created on the Design Tool and not the fact that I’m pretending like I don’t hear him screaming right now.”

“Wow, junior has a set of lungs on him.  I should have brought his Apericots bib because his screaming is causing him to drool like a happy bulldog.  Oh well.  The quality of the clothing and the eco-friendly inks are so durable that I can wash his shirt over and over and it will still look great.  Oh, yeah.  I need more laundry detergent.”

“I can’t wait until she has a child of her own.”

Here at Apericots, we have been there and done that…and we’ll be there again and do that again.  We understand that we can’t control everything and that Murphy’s Law is most prevalent at the grocery store; however, we are proud that we offer some exciting eco-friendly options to everyday parents who want something custom and unique for their screaming beauties.  We love our kids.  We love mother earth…and we feel that we should be responsible stewards over both.  Apericots allows us to be responsible parents without sacrificing the budget and without giving up style.  So…our kids look great while they throw their fits and we feel better about ourselves since we are trying to do our part.

Problem: Let’s face it, most kids have big heads.  This is great for learning and soaking up all of their dad’s bad habits but it makes it tough to get them dressed.  Getting them to “want” to get their diaper or clothes changed is tough enough but it becomes infinitely more difficult once they feel like you tried to “take their nose off” while getting them undressed.  This video explains what we’re talking about:

Solution: Apericots clothing offering is handpicked by parents.  We understand. Not only does it look cool but it is functional.    We offer the best clothing.  Yes, it is 100% organic.  Yes, the designs are “stinkin’ cute”.  Yes, you can customize the clothing to your tastes. But furthermore, most of our shirts and onesies incorporate what is called a “lap over” opening at the neck (see below).  This allows the neck line to open up for dressing and undressing.  Easy to get on and easy to get off.  Your child will appreciate the fact that their face won’t be stretched in ways it shouldn’t…and you’ll appreciate the well designed clothing by Apericots when you have to change them into their third outfit for the day.