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Paved With Good Intentions

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I remember the first time I heard the old cliche "The road to hell is paved with good intentions." It was a sweet 85+ year old woman in Christchurch New Zealand who told me. I was 20...I know, I know, most people have heard this by age 3. Maybe I'd heard it before this, but when she said it, this amazing lady full of wisdom and wit, it actually stuck. I literally marveled. Like, seriously, I had her repeat it and then thought about it for ages...she probably thought I was both weird and crazy (both are true, of course).

Fast forward to today. I am obsessed with culture. I read business books and listen to business talks and I know great companies have great culture. I have worked at places that have it, and I've had my soul sucked away by places that don't. I know it's necessary. I know Apericots needs to have a great culture, even though it's just me and Caitlin and a couple people who help print. I know we need a passionate, driven, inspirational, exciting, uplifting culture, because that's what Apericots wants to be as a company. I know we need this, and I have good intentions to make it happen...

We love do-good companies like Ben and Jerry's and Tom's Shoes. We love companies like we see on Instagram all the time, companies that offer great products AND donate sales and/or time and/or other stuff to make a dent in the world. We love it. We are inspired by them and their goodness. We think about them. We talk about them. We have good intentions to become like them...

Now don't get me wrong. Apericots DOES donate to the SLC homeless shelter. We DO donate to charities and organizations that we feel good about. (We don't publicize, because I never know the line between doing good in secret and doing good and making it known, and I'd rather err on the secritive side). But we WANT to do more and be more, and our intentions are good...

I have this secret hope that we can have Apericots workers, both our contractor printers and (eventually someday) part-time and full-time workers (someday!) donate an hour of their time per week to a charity or cause of their choosing, and get paid for it. Like, every Tuesday we all leave an hour early, go our separate ways, do a little good, and get paid for that time. I believe (almost) everyone has good intentions, but we want those intentions to be made into actions. If getting paid for an hour of service is what it will take for Apericots to play a small part in that, then bring it on!

I have this secret hope that for every baby bodysuit or toddler tee or adult shirt or tote or pillowcase bought on Apericots.com, we can donate one to an organization where it's needed. I have daydreams of people in need wearing our rad clothes and sporting a cool tote because people like you bought our products and thus contributed to this happening. 

I have this secret hope of finding an organization, maybe an orphanage or a women's shelter, maybe here in Utah or in California or Mexico or Brazil or Uganda or China or Texas or wherever, that needs what Apericots has. I have this secret hope that we can take loads and loads of clothing to places and people who need what we have so freely. My intentions are good...



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