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Blog - baby bodysuits

Getting What You Want

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To all our loyal readers (hi mom), I apologize for going almost 2 months without writing. I know you've all been clamoring for something, and here it is!

First off, 2016 ended incredibly. Thanks to all you crazies for keeping us busy. Like, crazy busy. We had people almost around the clock, and it was great. Thank you times one trillion.

Secondly, I'm gonna get a bit sappy, so if you can't handle the syrup, feel free to leave. I've just been thinking about how badly I wanted what I now have, and what that means.

In 2013, I had a good 9-to-5 and I hated everything. I am firmly convinced that some people are just healthier in alternative work environments rather than a strict 9-5, and I now know I am one of them. Nothing was wrong with the job, but it was killing me. Hard to explain, but if you understand, you understand.

Anyways, I wanted nothing more than to be my own boss. I didn't care how or what, I just wanted the freedom. I didn't mind working hard (side note...the quote "Entrepreneurs are the only people who will work 80 hours a week to get out of working 40" is so true), I just wanted to work hard for me. Do something that directly benefited me, be my own boss, do my own thing. I feel like I work well in the late nights, and I wanted to be able to do that, wake up when I wanted, etc.

In fact, I remember playing a game with friends one Halloween a few years back and you had to write a life goal and everyone had to guess who's was who's. Mine was "Never have to use an alarm clock again" and not even Caitlin knew what I was talking about.

Suffice it to say I needed something and I didn't know what. When the chance to buy Apericots came up at the end of 2013, I decided to just take the leap and go for it. My wife was supportive and believed we could do it, even if I had no actual idea what I was doing. We bought the business, and the rest, as we say, is history.

I'm sitting here in 2017 wondering how I got so lucky. Apericots has more than doubled in gross sales since we bought it. We've met so many fun people and have been able to do incredible things. I don't know if you call it luck, blessing, divine intervention, or whatever, but it happened.

It's one of the few times in my life where I got what I wanted and it was everything I'd hoped and more. I'm not writing this to brag or act like I'm cool for doing this. I'm not, I'm lucky. But my main reason for writing is that I hope, if anyone besides my mom reads this, they realize that it's possible. Good things can happen, and sometimes, just sometimes, you can get what you really want. And it will be amazing.


We'll keep this one nice and short. We have a clearance section! We had a big sale and now have some items left over that are just taking up space. We're selling them cheap, so get them while you can! This section will be updated as we have more items to sell cheap, so check it [...]

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Paved With Good Intentions

I remember the first time I heard the old cliche "The road to hell is paved with good intentions." It was a sweet 85+ year old woman in Christchurch New Zealand who told me. I was 20...I know, I know, most people have heard this by age 3. Maybe I'd heard it before this, but [...]

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Product Reviews: The Agony, The Ecstacy, The Irony...

I'll admit it: I live and die by our product reviews. I check them almost daily, and I am so stoked with every positive one and torn up with every negative one. Because this business is all I do (not quite 24/7, but probably 14/7/365), it feels like every review is, in a way, a [...]

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New Colors For 2016

We are so excited to announce that, among all sorts of other awesome things, 2016 has brought 2 new colors to Apericots baby bodysuits!We now have Cream, which is a warm off-white natural color. Previously, we only carried this adorable color in organic bodysuits, and now we have it in non-organic as well!We've also added [...]

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Growing Painz

Nothing, and I repeat NOTHING is more cliche to me than the term "Growing Pains." I've heard and read about it in a million business and motivational books, and it always goes something like this: "Growing is way harder/more stressful/less fun/etc than the lean times..." etc. And I always called rubbish on those statements. Until...It's [...]

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Holidays Are Here Again

I cannot believe Thanksgiving is this week! We have sold enough  I Like Pie items to last a lifetime (and couldn't be happier about it!) With that being said (and yes, I already blogged about this same thing less than a week ago), we are just thrilled with how much we are selling right now. It's gratifying [...]

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Holiday Stuff i.e. Shipping and Special Requests

I love what's happening right now. Seriously, we have worked so insanely hard this year and it's paying off! Apericots is growing, and we are SO thankful to all our customers and friends for making this happen!That being said, the busyness of our business is not unique. EVERYONE is busy right now, and that includes [...]

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We've Gone Tagless

I have waited to post this (more on that later) but man, we are SO excited. SO EXCITED! We have gone tagless!Now, if that doesn't sound like a big deal, we totally understand, because it's hard to quantify how much better this makes Apericots items. Allow me to explain...Have you seen those awful Hanes commercials [...]

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The Goldilocks Conundrum

Is it Goldilocks that has food that's too hot, too cold, then just right? (Checking...yes, yes it is). I am not sure the point or moral of that story (is there one?) but I have been stuck in a "Goldilocks Conundrum" lately. (Hold on, I'm congratulating myself for coining the phrase "Goldilocks Conundrum" and I'm [...]

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